Origin terminology can overwhelm new buyers. Start with flavor and grind instead of unfamiliar terminology.
BRAND & OFFER CONCEPT / E-commerceFind your coffee.
MADARMADAR × CLEV
Find your coffee.
One cup at a time.
A discovery box with three proposed blends: DIFʼ, chocolate-led; ISHRAQ, bright; and ZAHR, aromatic. 100 g each, with a grind choice.
THREE BLENDS. YOUR CALL.A brand and product proposed for this concept, not a client or offer currently for sale. Prices/specifications are illustrative; no executed campaign results are claimed.
01 / STRATEGY STARTS WITH THE PRODUCTA specific problem.
A specific problem.
A deliberate choice.
One box opens three tasting directions. Discovery motivates the first purchase; a favorite blend gives a reason to return.
02 / THE WORK BEHIND THE STORYFrom the name.
From the name.
To the final interaction.
01
Discovery Trio — 3 × 100 g
A discovery box with three proposed blends: DIFʼ, chocolate-led; ISHRAQ, bright; and ZAHR, aromatic. 100 g each, with a grind choice.
03blends to explore
300gtotal in the box
03grind options
Three 100 g packs, a tasting card and short brew guide. Flavor profiles are proposed and would be validated against the selected beans and roast.
A specific audience
A coffee drinker who wants to explore without committing to a large bag, or buy an easy-to-choose gift.
What we built for this case
Blend naming, packaging direction, product page, grind and quantity selection, box ads, tasting content and follow-up.
02
An identity that carries the product.
Sensory and clear: explain taste and choice without invented origins or awards.
MADARTHREE BLENDS. YOUR CALL.MADAR × CLEV
MADAR blue
#172ea6Roast orange
#ffc18cFilter ivory
#fff0dfAD VOICEThree bags.
Three bags.
A new taste journey.
MADAR Trio: 300 g of discovery, ground for your brewer.
PROPOSED VISUAL DIRECTION03
Three campaign angles. Content with a purpose.
Creative and copy written for this offer, followed by an illustrative channel allocation for review.
MADARE-commerceThree bags.
Three bags.
A new taste journey.
MADAR Trio: 300 g of discovery, ground for your brewer.
Build your boxMADARE-commerceYour morning has
Your morning has
more than one flavor.
DIFʼ, ISHRAQ, ZAHR. Taste, compare and find your favorite.
Explore the blendsMADARE-commerceA small gift.
A small gift.
Three ways to delight.
A tasting box with a card for aroma, flavor and body.
See the trioSEARCH AD CONCEPT
MADAR Coffee Trio | 3 × 100 g | Choose your grind
MADAR Trio: 300 g of discovery, ground for your brewer.
Trio creative leads to the grind selector.
Coffee tasting-box purchase intent.
A morning concept showing the pack sizes.
X drafts, ready to review
A first cup to compare. A second to be sure. A third because you found your favorite. MADAR brings DIFʼ, ISHRAQ and ZAHR into one box.
Filter, espresso or whole bean? Start with your brewer, then choose the grind. The MADAR Trio page helps complete the details before ordering.
Allocation is illustrative. Publishing and spend require accounts and approval; this preview does not send content.
04
The offer becomes an experience. Try it.
Every interaction stays inside the mockup; no data is sent and no booking or purchase is made.
MADARDISCOVERY TRIO
3 × 100g
The Discovery Trio
DIFʼ · ISHRAQ · ZAHR
Proposed total
DIFʼChocolate-led100g
ISHRAQBright100g
ZAHRAromatic100g
05
Product-aware messages. Questions that qualify.
What brewer do you use? Is the box for you or a gift?
I would like details about Discovery Trio — 3 × 100 g.
Welcome to MADAR. The trio contains three 100 g packs. Tell us your brewer so we can help you select the grind.
What brewer do you use? Is the box for you or a gift?
Follow up with consent; stop on refusal or when the request is closed.
Which MADAR was your favorite?
After trying the blends, note your favorite. Reply with its name for suggested brewing steps and a next-pack option when available.
AFTER THE REPLY
Review answers, confirm fit, availability and scope, then hand off to the right owner.
01Product interest02Complete inputs03Relevant offer04Recorded decision
06
A measurement plan, without invented results.
This is the proposed measurement map for an implemented, connected campaign.
grind_selectedSelection completion
Does the grind selector help or interrupt ordering?
checkout_startedPurchase intent
Measure product-page visits reaching real checkout.
repeat_orderRepeat purchase
Link repeat purchases to the first blend using real order records.
Three next tests
01Pack trio or brewed cup?
02Flavor first or brewing method?
03Tasting card or direct follow-up question?
Take the case brief with you.
Product, audience, copy, channels and measurement in one text file.
03 / SPECIALISTS, ONE SHARED PRODUCTThis is where
This is where
the super agency comes together.
Brand Intelligence Lead
Translated flavor uncertainty into three understandable options.
Senior Designer
One color per blend, with a shared identity across box and ad.
Web & CRO Lead
Connected grind and quantity to a clear mobile order summary.
Lifecycle Marketing Lead
Wrote a post-tasting message asking for a favorite blend.
Another product.
Another story to open.
MIRAN02Education
Media Buyer 30 Bootcamp
A 30-day practical program: 24 live hours, four stages and six working files for a first campaign plan.
Open the case
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SAKAN Living Set — 5 pieces
A retail campaign for RIWAQ HOME’s SAKAN set: a corner sofa, lounge chair, two coffee tables and an ottoman. Choose the complete set or the sofa alone, then select your upholstery.
Open the caseYour next move?
Make it bigger.
Start with a clear ambition. Put a whole agency behind it.
A worthy idea. A team in motion.