The category is crowded with broad promises. We chose a visible, bounded deliverable: six working files instead of a vague claim of mastery.
BRAND & OFFER CONCEPT / EducationFrom knowing ads.
MIRANMIRAN × CLEV
From knowing ads.
To building a campaign.
A 30-day practical program: 24 live hours, four stages and six working files for a first campaign plan.
LEARN IT. BUILD IT.A brand and product proposed for this concept, not a client or offer currently for sale. Prices/specifications are illustrative; no executed campaign results are claimed.
01 / STRATEGY STARTS WITH THE PRODUCTA specific problem.
A specific problem.
A deliberate choice.
Show what learners will build before asking them to enroll. Lead with the project and make the final pack concrete.
02 / THE WORK BEHIND THE STORYFrom the name.
From the name.
To the final interaction.
01
Media Buyer 30 Bootcamp
A 30-day practical program: 24 live hours, four stages and six working files for a first campaign plan.
30days to practice
24live hours
06working deliverables
Includes eight live sessions, reviewed exercises and templates for a brief, media plan, copy, UTMs, report and launch review. Platform fees and ad spend are excluded.
A specific audience
An early-career marketer who knows the terms but needs a repeatable way to plan a campaign and explain decisions.
What we built for this case
Program naming, enrollment page, weekly curriculum, three ads, X content and qualification/follow-up messages.
02
An identity that carries the product.
Direct and encouraging. Say “build a plan” and “test your decision”; avoid job or income guarantees.
MIRANLEARN IT. BUILD IT.MIRAN × CLEV
Decision blue
#253acbPractice lime
#e6f75bRoom to think
#eff2ffAD VOICEDon’t just learn ROAS.
Don’t just learn ROAS.
Learn the decision.
Media Buyer 30: from brief to testing plan in 24 live hours.
PROPOSED VISUAL DIRECTION03
Three campaign angles. Content with a purpose.
Creative and copy written for this offer, followed by an illustrative channel allocation for review.
MIRANEducationDon’t just learn ROAS.
Don’t just learn ROAS.
Learn the decision.
Media Buyer 30: from brief to testing plan in 24 live hours.
Explore the curriculumMIRANEducationYour first campaign.
Your first campaign.
Six useful files.
Brief, media plan, copy, tracking, report and launch checklist. See your final pack.
See the projectMIRANEducationKnowledge is a start.
Knowledge is a start.
Practice is MIRAN.
Four stages. Eight sessions. Exercises that connect each decision to the goal.
Choose your learning goalSEARCH AD CONCEPT
Media Buyer 30 | 24 practical hours | MIRAN Academy
Media Buyer 30: from brief to testing plan in 24 live hours.
Media-buyer-course searches lead to the curriculum.
Show a working file before the enrollment invitation.
A short idea showing knowledge becoming practice.
X drafts, ready to review
When the goal changes, does only the channel change? At MIRAN, start with offer and audience, then build the budget and message decisions. Explore Media Buyer 30.
From the first brief to launch review: six files built step by step. That is training you can see in your work. #MIRAN
Allocation is illustrative. Publishing and spend require accounts and approval; this preview does not send content.
04
The offer becomes an experience. Try it.
Every interaction stays inside the mockup; no data is sent and no booking or purchase is made.
MIRANMEDIA BUYER 30
01
Understand & brief
Define audience, offer and goal; build a campaign brief for a sample store.
Brand context + campaign brief05
Product-aware messages. Questions that qualify.
What is your experience? Are you planning for a store or service business? How much weekly time can you commit?
I would like details about Media Buyer 30 Bootcamp.
Welcome to MIRAN. Media Buyer 30 includes eight sessions and six practical files. Tell us your goal and we will explain prerequisites and outcomes.
What is your experience? Are you planning for a store or service business? How much weekly time can you commit?
Follow up with consent; stop on refusal or when the request is closed.
Your pack before the first ad
Review the four stages. If your goal is a reviewable campaign plan, the next step is clarifying experience and available time.
AFTER THE REPLY
Review answers, confirm fit, availability and scope, then hand off to the right owner.
01Product interest02Complete inputs03Relevant offer04Recorded decision
06
A measurement plan, without invented results.
This is the proposed measurement map for an implemented, connected campaign.
curriculum_viewCurriculum → inquiry
Compare detail inquiries with curriculum views.
qualified_inquiryLearner fit
Assess experience, goal and available time.
enrollment_recordedConfirmed enrollment
Requires a real payment record connected to the source.
Three next tests
01“Six files” or “24 live hours”?
02Curriculum before or after price?
03Learning goal or phone number first?
Take the case brief with you.
Product, audience, copy, channels and measurement in one text file.
03 / SPECIALISTS, ONE SHARED PRODUCTThis is where
This is where
the super agency comes together.
Senior Strategist
Focused the offer on an early-career learner and reviewable outputs.
Senior Copywriter
Wrote around “what will you build?” and addressed time and prerequisites.
Web & CRO Lead
Built a four-stage curriculum and goal selector before the inquiry.
Senior Media Buyer
Separated search intent from marketing-content audiences.
Another product.
Another story to open.
MADAR02E-commerce
Discovery Trio — 3 × 100 g
A discovery box with three proposed blends: DIFʼ, chocolate-led; ISHRAQ, bright; and ZAHR, aromatic. 100 g each, with a grind choice.
Open the case
RIWAQ HOME03Home furniture
SAKAN Living Set — 5 pieces
A retail campaign for RIWAQ HOME’s SAKAN set: a corner sofa, lounge chair, two coffee tables and an ottoman. Choose the complete set or the sofa alone, then select your upholstery.
Open the caseYour next move?
Make it bigger.
Start with a clear ambition. Put a whole agency behind it.
A worthy idea. A team in motion.